We are Ada Support Inc. (“Ada”, "us", "we" or "our"), a Canadian registered company with a registered address at 314-371 Front St. W, Toronto, Ontario, Canada. Our Canadian federal corporation number is 878130-3. We provide conversational Artificial Intelligence ("AI") solutions and support services for customer support 'chatbots' (our "Services"). We also operate the website available at: (the "Website").

This Privacy Policy explains what personal data Ada collects about you and why, what we do with that information, how we share it, and how we handle the content you place in our products and Services. For the purposes of this Privacy Policy, "Personal Data" means any information related to an identifiable individual or that may be used to identify an individual. Please read the following carefully to understand our practices regarding Personal Data, including Personal Data of end users ("End Users") of our customers who employ the Services for their customer support (our "Customers").

For the purposes of the European General Data Protection Regulation (the “GDPR”):

  • Ada is the Data Controller as a supplier of services, an employer, and where dealing with its suppliers;
  • Ada is the Data Processor in respect of Personal Data about End Users of the Services, which it processes on behalf of its Customers, as explained further below. Such End Users should be notified of this processing by the Data Controller in each case.

Our Data Protection Officer may be contacted at

Changes to our Privacy Policy

We may change this Privacy Policy from time to time. If we make any changes, we will notify you by posting a notice on our Website and/or contacting you, as appropriate. We encourage you to review this Privacy Policy each time you use our Website or our Services. By continuing to use our Services after we post any such changes, you accept and agree to this Privacy Policy as modified.

Information you provide us

You may give us Personal Data by:

  • Using our Service as a Customer of ours. Where you are our Customer or are an employee of our Customer you may provide us with Personal Data. The type of information collected includes your name; company name; business address; email address; phone number; username; password; business tax number and basic site information i.e. URL/Channel/Impression Traffic etc.
  • Corresponding with us by phone, e-mail or otherwise. We ask you to disclose only as much information as is necessary to provide you with our products or Services or to submit a question/suggestion/comment in relation to our Website or our Services or products.
  • Filling in forms on (our “Website”) such as the contact us form.
  • Supplying us with goods or services. Suppliers may provide us with information which may include a contact name; email address; business address; and telephone number.

Information we collect from your use of Ada Support Service

Ada may also collect certain information from visitors to and customers of the Website, such as Internet addresses. This information is logged to help diagnose technical problems, to administer our Website and in order to constantly improve the quality of the Services. We may also track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third-parties.

We receive message logs and usernames when End Users interact with our Customer's support bot. Message logs may contain information such as, without limitation, usernames, email addresses, phone numbers, addresses, passwords, payment information and any other content that End Users choose to submit when they make a customer support inquiry. We may retain the content of those messages together with responses to those messages and any outcome from those messages.

Technologies such as cookies, beacons, scripts and tags are used by us and our third-party partners. These technologies are used in analyzing trends, administering the Website, tracking End Users' movements around the Website, and gathering demographic information about our End User base as a whole. We may receive reports based on the use of these technologies by these companies on an individual and aggregated basis. Various browsers may offer their own management tools for removing these types of tracking technologies.

For more information on our use of cookies, please see our Cookies Policy.

Our third-party partners also employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our Website.

Cookies on the Website

When you interact with the Website we strive to make that experience easy and meaningful. When you come to our Website, our web server sends a cookie to your computer. Cookies are files that web browsers place on a computer's hard drive and are used to tell us whether customers and visitors have visited the Website previously. If you click on a link to a third-party Website, such third-party may also transmit cookies to you.

For more information on our use of cookies, please see our Cookies Policy.

How we use information we collect

We collect the Personal Data described above in order to provide our Services to our Customers and their End Users, to market our products and Services, to improve our Website and to recruit staff.

We will use the information we collect in the following ways:

End Users

  • To answer your Customer support questions, where you are a Customer or End User of an organization which uses our Services (i.e. our Customer support chatbots), including providing answers on behalf of our Customers with which you communicate using the Services.
  • To improve the quality of our Services. Your interactions (i.e. your conversations with our chatbots) are used to determine the effectiveness of our Services and to improve the quality of our Services; Ada utilizes anonymized "End User" interactions to inform and train our machine learning algorithms.
  • The legal bases for the processing of your data should be set out in your contract with the Data Controller and details provided in the Data Controller's Privacy Notice.


  • To fulfill our obligations arising from our contract with you i.e. to provide you with our Services.
  • To set your company up as a customer on our systems.
  • To liaise with you about projects that we are undertaking with you.
  • To deliver information about our products and services, where you have subscribed to receive the same.
  • To ensure payment of our invoices.

Website users

  • To administer and improve our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • As part of our efforts to keep our Website safe and secure.
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
  • To make suggestions and recommendations to you and other users of our Website about services that may interest you or them.

Who we share your information with

We may share your Personal Data with our selected business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. For example, these business partners may include our web hosting provider and our IT service providers.

When you use the Services to interact with our Customers, the Personal Data you provide through the Services is shared with the specific company you are interacting with.

In addition, we may disclose your Personal Data to third-parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets.
  • If we or substantially all of our assets are acquired by a third-party, in which case information held by us about our Customers and their End Users will be one of the transferred assets.
  • If we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect our rights, property, or safety, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

You can find a list of subprocessors with whom your Personal Data is shared at, which list may be updated from time to time by Ada as our business needs evolve.

Data Locality

The data that we collect from you may be transferred to, and stored in, Canada which is outside the European Economic Area (the "EEA") and for which there is an adequacy decision relating to the safeguards for personal data from the European Commission. The data that we collect from you may also be transferred to, and stored in, United States of America outside the EEA for which there is an adequacy decision relating to the safeguards for personal data from the European Commission. For information about the adequate security safeguards that have been put in place for data based in Canada or the United States of America, you can reach out to

Data Storage and Data Retention

The time periods for which we retain your information depends on the type of information and the purposes for which we use it. We will keep your information for no longer than is required or permitted. Generally, this means that Ada will delete Personal Data of End Users once our relationship with the Customer is terminated. If you would like to know further information about our data retention practices, please refer to our Data Retention Policy or contact us at

Your data rights

You have several rights in relation to your Personal Data, which may be subject to certain limitations and restrictions. These rights are to:

  • The right to access the Personal Data we hold about you.
  • The right to request rectification of your Personal Data if it is inaccurate or incomplete and have us correct any inaccurate Personal Data about you and complete any Personal Data that is incomplete.
  • The right to have us erase any Personal Data we hold about you in circumstances such as where it is no longer necessary for us to hold the Personal Data or, in some circumstances, if you have withdrawn your consent to the processing.
  • The right to object to us processing Personal Data about you such as processing for profiling, automated decision making and direct marketing.
  • The right to ask us to provide your Personal Data to you in a portable format or, where technically feasible, for us to port that Personal Data to another provider provided it does not result in a disclosure of Personal Data relating to other people.
  • The right not to be subjected to decisions based solely on automated processing, including profiling, which produce legal effects concerning you or similarly significantly affects you;
  • The right to request a restriction of the processing of your Personal Data.
  • The right to address a challenge concerning the Personal Data handling policies and practices at Ada.

Where our processing of your Personal Data is based on your consent to that processing, you have the right to withdraw that consent at any time but any processing that we have carried out before you withdraw your consent remains lawful. You may exercise any of the above rights by contacting Where Ada is acting as the Data Processor on behalf of a Data Controller (such as our Customer), End Users should contact the Data Controller, i.e. the entity with which End User has a relationship, to exercise these rights.

If you are a resident of the European Union, you may also lodge a complaint with your local privacy commissioner or other Supervisory Authority with respect to our processing of your Personal Data. The local Supervisory Authority in each European country can be found here.

California Residents

This section provides additional details about the Personal Data we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act (the CCPA).

For more details about the Personal Data Ada has collected over the last 12 months, please see the section “Information you provide us” above. We collect this Personal Data for commercial purposes described in the section “Information we collect from your use of Ada Support Service” above. Ada will only share this information when you make a customer support query to another organization, which is a Customer of Ada and which uses our Services to assist their customer support function. Ada does not sell (as that term is defined in the CCPA) the Personal Data we collect.

Subject to certain limitations, the CCPA provides California consumers the right to request to know more details about the categories or specific pieces of Personal Data we collect (including how we use and disclose this Personal Data), to delete their Personal Data, to opt out of any “sales” of Personal Data that may be occurring, and to not be discriminated against for exercising these rights.

California consumers may make a request pursuant to their rights under the CCPA by contacting us at We will verify your request using the information associated with your account, if available, including email address. Government identification may be required. Consumers can also designate an authorized agent to exercise these rights on their behalf.

Contact Us

For further information or if you have any questions or queries about this Privacy Policy, please contact:

Our Data Protection Officer can be reached at

Customers, vendors, or third-parties can report unethical behaviour confidentially to our team by emailing anonymously from a one-time use email address.