Meet the 2026 ACX Award winners
This year's five ACX Award winners arrived at the same habit from five different industries: treating an AI agent as an operation to staff, measure, and improve, rather than a product to install and leave alone.
See how Philippine Airlines runs an Ada-powered AI agent across multiple languages and hear the business case that won over the board. Includes a live demo of a cancelled flight resolved on messaging.
Deliver fast, tailored AI customer support that's built to grow with your SaaS business.
Resolve over 80% of inquiries with instant, accurate self-service.
Handle increasing ticket volumes without raising costs.
Use customer data to deliver personalized experiences that foster long-term loyalty.
”Ada’s AI agent is flexible. With Ada, we know the Automated Resolution will continue to improve as the AI agent learns and grows. There’s significant flexibility in making changes and improvements. The responses and the accuracy are phenomenal.”
Handle subscription changes, billing questions, and access issues. Playbooks help your AI agent resolve high-volume workflows with the same logic, precision, and policy adherence as your human team. Every step is executed exactly how you define it—no delays, no escalations.
Simplify onboarding with step-by-step user guides.
Enable easy, secure self-service for account changes.
Convert free users, handle renewals, and recommend tailored upgrades.
Assist customers with password resets, address changes, and more.
Support 60 languages to connect with customers worldwide.
Connect with CRMs, product tools, and support systems to provide instant, personalized resolutions.
Provide timely, targeted support triggered by website behavior or account issues.
Provide targeted feedback to fine-tune your AI agent’s behavior and improve how it handles future inquiries.
”We recognized that our customers needed support on demand, whenever and wherever it suited them. With that in mind, we expanded our support across chat, social platforms, and even WhatsApp, giving customers the flexibility to reach us through the channels most convenient for them.”
SaaS and tech companies deploying Ada consistently achieve 80%+ automated resolution rates and dramatic reductions in cost per contact.
Their customers get faster onboarding, instant billing answers, and tier-1 technical support that resolves issues on the first try. The strongest use cases include high-volume onboarding support, billing automation, account password resets, and tier-1 technical support.
For example, Monday.com achieved a 42% reduction in agent handle time and 64% CSAT with an Ada-powered AI agent on their chat channel.
Ada handles complex, multi-step B2B support needs with Playbooks. Playbooks let you train your AI agent to follow your standard operating procedures (SOPs) with the same skill as your best human agents, responding naturally, using real-time customer and system data to personalize every step, with built-in checks to ensure accuracy and consistency at scale.
Common use cases include password resets, subscription management, maintenance eligibility checks, technical troubleshooting, and more.
Explore more SaaS industry Playbooks.
Most SaaS deployments go live within weeks, not months.
The initial phase focuses on connecting Ada to your knowledge base, CRM, and ticketing system, and configuring Playbooks for your highest-volume interaction types, typically onboarding, billing, feature troubleshooting, and account management.
The Performance Center gives your team clear visibility into resolution rates and escalation patterns from day one, so the optimization loop starts immediately. For SaaS companies with established help centers and structured support workflows, time-to-value is among the shortest of any vertical Ada serves.
Ada connects to the systems SaaS teams run on—CRMs (Salesforce, HubSpot, Microsoft Dynamics), helpdesks like (Zendesk, Freshdesk, Salesforce Service Cloud), ticketing platforms, billing systems, and custom product backends—through native integrations and a robust set of APIs.
Yes. Ada supports 60 languages and is deployed across 85+ countries. For SaaS companies serving international markets, a single Ada deployment handles customer conversations in each market's language, without separate AI agents per region or duplicated configuration.
This year's five ACX Award winners arrived at the same habit from five different industries: treating an AI agent as an operation to staff, measure, and improve, rather than a product to install and leave alone.