Deliver effortless AI customer service that keeps players engaged, loyal, and ready to play.
Instantly resolve 80% of player inquiries, ensuring seamless engagement and lower costs.
Leverage data to provide tailored support from onboarding to troubleshooting, boosting retention and satisfaction.
Deliver consistent, localized support across all channels, keeping players informed without delay.
”Together with Ada we have been able to be even more available and to provide faster resolution times. We are continuously finding new ways of using Ada to improve the service to our customers.”
Let your AI agent handle loyalty points, account setup, and rules questions instantly. Playbooks help your AI agent resolve high-volume workflows with the same logic, precision, and policy adherence as your human team. Every step is executed exactly how you define it—no delays, no escalations.
Answer questions about leaderboards, events, and promotions automatically.
Make updates, recoveries, and subscription management hassle-free for players.
Help new players dive in with guided setup and clear game instructions.
Provide instant resolutions for technical, security, or responsible gaming concerns.
”Our partnership with Ada ensures a world-class player experience from the initial account setup through to inquiries. Providing all customers with a VIP experience is becoming significantly more important, and allows our players to have the very best personalization technology at their fingertips at all times.”
Enhance your AI agent’s performance with precise feedback to improve future responses.
Anticipate player needs and provide timely support to resolve issues before they escalate.
Seamlessly transfer complex inquiries to human agents with full interaction history for faster resolution.
Ensure customer privacy with secure data handling and customizable PII redaction.
”We’re focused on creating the best possible experience for our customers, and that means the tools we use need to be powerful and flexible enough to match our vision.”
Ada provides granular visibility into every conversation and surfaces the "why" behind resolution rate changes by identifying the specific conversation types, topics, or Playbook steps where resolution is failing, so teams can diagnose the root cause and fix it directly.
For large online betting platforms with high support volume, that turns analytics from a reporting tool into an optimization engine: when resolution drops, you can trace it to a specific knowledge gap, a broken integration, or a Playbook step that needs updating and fix it within the platform.
Ada's MCP Server takes this further, letting you pull resolution insights and improve your AI agent's performance directly from your preferred AI workspace like Claude, ChatGPT, and others.
Yes. Ada is built for high-volume, always-on environments, processing 6.4 billion interactions across 550+ AI agents deployed.
Betsson Group, one of the world's largest gaming operators with 600,000+ active customers, uses Ada to deliver 24/7 multilingual support across seven markets. They launched in under 30 days, lifting agent availability for high-value player interactions by 90%.
For gaming platforms with predictable volume spikes around major sporting events, tournaments, or product launches, an Ada-powered AI agent scales without manual capacity planning. The Reasoning Engine™ handles intent-based reasoning rather than queue-based deflection, so resolution quality holds steady through every spike, no matter how big.
Ada's Playbooks enable you to encode specific workflows for sensitive interaction types, including secure authentication, responsible gambling triage, and payment dispute handling.
For regulated gaming operators, escalation logic is fully configurable through Playbooks: you define exactly which conversations an Ada-powered AI agent attempts to resolve and which route immediately to a human agent based on topic, customer signals, transaction thresholds, or any criteria your compliance and operations teams require.
Safety guardrails verify tone and content before each response is delivered, so the AI agent never makes a commitment that should sit with a licensed agent or a responsible-gaming-trained team member.
Explore more Gaming industry Playbooks.
Ada holds SOC 2 Type II, GDPR, PCI DSS, and AIUC-1 certifications and supports configurable data handling to meet the requirements of regulated gaming markets. For operators licensed across multiple jurisdictions, Ada's enterprise agreement covers data residency, PII handling, and audit logging requirements.
Ada's built-in guardrails ensure your AI agent adheres to your policies and can be trained to avoid responses that conflict with responsible gambling regulations. For example, preventing language that could be construed as encouraging continued play in a distress escalation context. Ada's legal and compliance team engages directly during procurement to address jurisdiction-specific requirements.
For more information, check out our trust and safety page.
Ada connects to your business-critical systems—account management platforms, payment processors, CRMs, and custom backend infrastructure—through native integrations and a robust set of APIs.
For online betting operators, that means an Ada-powered AI agent can verify a player's identity, check account status, surface bet history, process withdrawal requests, and update account settings in a single conversation. Integration depth determines automation depth; the more systems Ada reaches, the more end-to-end workflows it can complete without human involvement.
For organizations wondering whether AI can handle their most complex customer interactions, Green Feather offers a compelling answer.
