New Research on AI for CX: What Consumers Want, What Enterprises Prioritize and Where the Gap is Growing
Drawing on Ada's global 2026 survey, discover how consumer expectations for agentic CX are evolving and how businesses are navigating a rapidly maturing category.
If you're in customer service, you're probably wondering what AI is, how it applies to customer service, and if it will take your job. We're here to help you separate the buzz from reality.
Data shows that when you customize your chatbot to your brand and give your bot a persona, you can increase customer engagement and reach a wider audience.
Amrita Gurney, Head of Marketing at Float, talks to us about the evolution of brand and how growing companies can (and should) stay authentic as they scale.
