a letter from our
CEO
David and I started Ada in 2016 with a simple question: why do businesses talk to their customers less the bigger they get? We decided to find out firsthand. We worked as customer service agents for seven different teams from a scrappy office on Toronto’s east side, determined to become their best employees. Again and again, we ran into the same dilemma: businesses can maintain high-quality service or control costs, not both.
We founded Ada to eliminate this tradeoff.
From day one, we’ve been AI-native, building our software entirely around AI models—not seats for human users. Our vision is an AI “employee” that’s always on, always improving, and always getting you closer to your customers as you grow.
The future we’re building is one where your AI is so capable that your customers genuinely prefer it, your support team transforms from a cost center into a growth engine, and you speak to your customers more—not less—at scale.
For nearly a decade, we’ve been at the forefront of applying AI to transform customer service. Now, it’s time to bring our breakthrough approach to every business that refuses to compromise genuine connection for mere containment. If our vision strikes a chord with you, let’s connect . Together, we’ll create a new standard of customer service for billions around the world.
leaders that work with us also believe
giving people more life back
We’re designing customer service that finally respects everyone’s most precious asset: time.
With ada effortlessly automating 83% of customer conversations—and counting—you can give more time for…
No more drowning in ticket backlogs and meeting minimum SLAs. Take the pressure off and let your team explore strategies that raise the standard for customer service.
No more treating customers like numbers. Create the right efficiencies that bring you closer to them to help you grow in the right ways.
No more waiting in line, waiting on hold, waiting to hear back. Resolve their issue instantly and give them more time for life’s big and small moments.
driving AI transformation with the world’s leading enterprises
Established in 2016, ada is a proudly Canadian company that has powered over 4 billion interactions for leading brands like Square, YETI, Canva, and Monday.com, saving millions of hours of human effort for people all over the world.
our investors
build an extraordinary career
Discover and solve some of the hardest problems in applied AI as we work together to improve the day to day experience of billions of people around the world.