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Insider Session

From Pilot to Proven: Inside Philippine Airlines' Agentic CX Program

Most airlines have deployed some form of AI in customer service, but far fewer can show it working at flag-carrier scale.

Philippine Airlines can: Their Ada-powered AI agent now handles 140K+ conversations a month for one of the world's most multilingual passenger bases, and the contact center behind it is well on its way from cost center to revenue contributor.

Join Mac Munsayac, PAL's Head of Customer Experience, and Hemal Kanani, Chief Customer Officer at Ada, for an insider's look at agentic customer experience in the real world. Learn how they scaled the AI agent on messaging in English, Tagalog, and Taglish, how they built the business case that won over the board, the governance standards Mac holds every passenger-facing AI experience to, and where disruption handling goes next.

Plus: a live demo of irregular operations (IROPs) handling, where you'll watch a cancelled flight get resolved on messaging using the same patterns any carrier can deploy today.

If you missed Part 1 in the series, watch "From Cancelled to Confirmed: See How Agentic AI Handles Airline Travel Disruptions, End-to-End" on-demand here, or come straight to the proof.

Mac Munsayac

Vice President and Head of Customer Experience

Vice President and Head of Customer ExperiencE

Hemal Kanani

Chief Customer Officer

Chief Customer Officer

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