Live Virtual Event

From Pilot to Proven: Inside Philippine Airlines' Agentic CX Program

See how Philippine Airlines runs an Ada-powered AI agent across multiple languages and hear the business case that won over the board. Includes a live demo of a cancelled flight resolved on messaging.

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The Blog

Shantanu Kedar

Director, Product Marketing

AI strategy & transformation Nov 14, 2025 · 9 min read

Why AI alone won’t save customer service

AI alone isn’t enough to transform CX. Discover the operating model that turns AI agents into high-performing service employees.

Ada news & product updates Jul 30, 2025 · 8 min read

Your next star service rep won’t ask for a desk—just your SOPs

Playbooks enables your AI agent to follow your SOPs with precision, logic, and flexibility, handling high-stakes workflows like your best human agents would.

AI strategy & transformation Jun 7, 2025 · 7 min read

how model context protocol (MCP) is unlocking smarter AI agents for customer service

Learn how Model Context Protocol (MCP) helps AI agents use real-time business data to deliver smarter, more accurate customer service.