This is Ada

AI to transform your customer service

Every time someone interacts with your brand, it’s an opportunity to build trust, deliver value, and, ultimately, drive growth.

But in a digital world, where people expect their needs to be met with a quick chat or button click, interacting meaningfully with customers at scale is nearly impossible — without Ada.

Ada is the AI-powered customer service automation platform that helps you resolve the greatest number of support inquiries — across channels and languages — with the least amount of human effort.

With Ada, you can scale support without increasing headcount, empower the people behind the automation, and treat every customer like a VIP.

Where You’re Meant to Be

Ada is leading the way in AI-powered customer service, and we’re looking for people like you to take us further.

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Founded on First-Hand Experience

Ada’s values are deeply rooted in the history of our two founders, Mike and David. Once customer service agents, they’ve experienced firsthand the pain of manually responding to thousands of repetitive interactions. 

It led them to realize that with the rising tide of customers approaching brands each day, they can’t help but fail them right when it matters most. Because the moment customers actually try to talk to the brand — at that moment of interaction — the magical experience completely falls apart.

This realization inspired a new mission: to repair broken brand interactions and restore the customer experience. And so, Ada was born. 

This is where we started, but not where our work ends. As we evolve, so has our mission. Now, we ensure brands never miss an opportunity to interact with their customers — across channels, time zones, and languages — at each and every stage in the customer journey.

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Our Values

This is the foundation for everything we do at Ada—from how we build together to how we serve our clients, to the way in which we approach a problem and support fellow Ada Owners. 



Bias to action and delivering impact.


Energize Others

Show up with kindness, and pragmatic optimism.


Get To The Deep Why

Know why you’re doing what you’re doing.



Do fewer things, better.


Always Be Improving

Never settle. Continually strive to improve.


Think Long Term

Build for where we’re going, not for where we are.

The Woman Behind The Name

We're named after Ada Lovelace, widely regarded as the world's first computer programmer and a true reflection of our values. Her legacy inspires us to push the potential of machine learning and to promote greater equity and diversity in and outside of Ada.

Ada Lovelace

Our Investors

Like us, our investors believe in the power of brand
interactions, and in turn, they empower us to do the work we love.

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Partner With Ada

Transform customer service automation alongside the world’s leading enterprises.

Become a Partner

Get Connected

We love sharing our story and the results we’re bringing to industry leaders around the globe. Reach out to us about partnership opportunities, speaking engagements, PR requests, and anything else — let's talk.

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Diversity, Equity and Inclusion

At Ada we believe that diverse teams make better decisions, driving better brand interactions and stronger business outcomes. The best ideas can come from anyone, and different points of view inspire powerful new solutions.

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Our Leaders

Get to know the trailblazers, industry experts, and fearless leaders that inspire
Ada Owners with their courage and empathy and empower them to do their best work.


Mike Murchison


Get to Know Mike

David Hariri


Get to Know David

Long Dinh

VP, Finance


Dan Code-McNeil


Get to Know Dan

Diego Lomanto



Bronwyn Smith

SVP, Operations

Get to know Bronwyn

Mike Gozzo


Get to Know Mike

Jim Monroe

Chief Customer Officer


Ruby White

VP, People

Get to know Ruby

Yochai Konig

VP, Machine Learning & AI

Get to know Yochai

Anuj Arora

VP, Solutions & Strategy


Make An Impression

Join Ada at the forefront of AI-powered customer service.
We’re a team of brilliant and fast-moving minds driven toward defining the future of automation.  Our radically transparent culture energizes and inspires us to continuously raise the bar.

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