Ada’s values are deeply rooted in the history of our two founders. Before building Ada, Mike and David were exposed firsthand to the pain of managing customer service - when they took on this function themselves. They experienced the frustration of manually responding to thousands of repetitive customer service inquiries, as agents. It was unpleasant for them, frustrating for their customers and inefficient for the business.
It led them to realize that with the rising tide of customers approaching brands each day, they can’t help but fail them right when it matters most. Because the moment customers actually try to talk to the brand - at that moment of interaction - the magical experience completely falls apart.
This realization inspired a new mission. To repair broken brand interactions and restore the customer experience.
And so, Ada was born.
Now brands have a new way to inspire trust and build relationships. Now brand interactions finally live up to brand communications — and even lift them higher. Now, whenever and wherever customers interact with your brand, your brand answers back and ensures a meaningful experience.
And isn’t that ultimately what brands want?
We’re working to help brands live up to their magic, and we’re looking for people like you to take that vision further.
Ada believes that diverse teams make significantly better decisions, driving better brand interactions and stronger business outcomes. The best ideas can come from anyone, and different points of view inspire powerful new solutions.