Founded on First-Hand Experience
Ada’s values are deeply rooted in the history of our two founders, Mike and David. Once customer service agents, they’ve experienced firsthand the pain of manually responding to thousands of repetitive interactions.
It led them to realize that with the rising tide of customers approaching brands each day, they can’t help but fail them right when it matters most. Because the moment customers actually try to talk to the brand — at that moment of interaction — the magical experience completely falls apart.
This realization inspired a new mission: to repair broken brand interactions and restore the customer experience. And so, Ada was born.
This is where we started, but not where our work ends. As we evolve, so has our mission. Now, we ensure brands never miss an opportunity to interact with their customers — across channels, time zones, and languages — at each and every stage in the customer journey.