Life at Ada

“To build a generational company, we need our people to best reflect our community and our customers all over the world. Welcoming an open environment of diverse perspectives is what drives innovation and growth at Ada.”

Mike Murchison, CEO of Ada

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Award-Winning Technology

Award-Winning Culture

What We Offer Our Employees

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We are digital first

We optimize our communication, collaboration and generally, the way we work for the digital world instead of in-person. You don’t need to live in downtown Toronto to have the biggest impact at Ada. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role.

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Diversity, equity and inclusion 

Ada believes that diverse teams make significantly better decisions, driving stronger business outcomes. The best ideas can come from anyone and different backgrounds shape ideas into stronger solutions. Learn more below about our strategy and actions on DEI.

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Competitive salary, health benefits and stock options

Extensive health coverage for you and your family, a monthly fitness and wellness reimbursement, and stock options you’ll actually understand.

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Minimum 2 weeks vacation - unlimited vacation - and we mean it

As we rapidly ramp-up our business, it’s important that we rest and reflect. All Owners are required to take a minimum of 14 days vacation every year, with potential for many more.

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Support for educational courses and industry events

We encourage our Owners to expand both their professional skills and networks by providing them with financial support to take classes, attend conferences, obtain certifications, and more.

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Activities that inspire balance and health - during the workday

Weekly meditation hosted by The Quiet Place and weekly yoga conducted by a professional directly in the office, and weekly run club.

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Quarterly team outings and company-wide socials

From cooking classes to escape rooms, paint nights, and evenings at the AGO, we create opportunities to come together and learn about one another outside of the office.

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Parental leave

Growing a family is an exciting time in your life. At Ada, we want to support you as you make this incredible transition in life. Ada is proud to offer new parents paid time away and a welcome Baby Bonus. Biological, foster, and adoptive parents are all eligible.

Learn about our culture

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Our Philosophy on Diversity, Equity and Inclusion

Ada believes that diverse teams make significantly better decisions, driving stronger business outcomes. The best ideas can come from anyone and different backgrounds shape ideas into stronger solutions. Finally, we believe that exclusion and inequality is wrong. We want to be a part of making the tech industry a more fair one that best reflects our community.

Our strategy involves 3 pillars:

  1. Inviting diverse voices to the table
  2. Ensuring that diverse voices have influence on decision making
  3. Supporting diverse voices in the tech community

Our Actions to DEI Strategy

Women and BIPOC in STEM

80% of all funds and efforts for charitable giving (either cash or time) will be focused on women, non-binary and/or BIPOC in STEM.

Community Engagement

50% of all company events will include a community engagement component.


All Ada employees work half days if there is a municipal, provincial or federal election on that day to encourage active civic engagement.

Make the World Better Days

Every Ada employee is encouraged to take 2 days per year to volunteer in their community or attend protests. These events are encouraged to support Women, non-binary and/or BIPOC in STEM.

Our Values


Be open, honest, and transparent with customers, each other, and yourself.


Stretch yourself, seek discomfort, and take risks.


Deeply understand the perspectives of our customers, end-users, candidates, and each other.


Build and communicate with a relentless focus on reducing - not avoiding - complexity.

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About Ada

We’re named after Ada Lovelace

Ada Lovelace is widely regarded as the world's first computer programmer. Her legacy looms large and inspires us to push the potential of machine learning, and to promote greater equity and diversity in and outside of our office walls. The name Ada is a true reflection of our values, and we are proud of our association with a true trailblazer.

Founded in Toronto, a thriving AI ecosystem, we’re building a generational company that is changing how leading companies around the world are automating their customer service. We’ve grown our team from 2 to nearly 500 employees, secured the backing of the world’s leading VC firms—and we have no plans on slowing down.

Our AI-powered platform has automated over 1 billion customer interactions for some notable enterprises, including Zoom, Facebook, and Shopify. We recently raised Series C funding of $130M by Spark Capital, and we're officially a Canadian unicorn with a $1.2B valuation! We have a ton of growth ahead and are seeking others who, like us, are driven to make daily decisions that have a meaningful impact on our business and the experience of millions of customers across the globe.

The success of our business is due to the strength of our platform, built with the curiosity, diversity, and talent of our people. We’re a collaborative and fast-moving culture with the values of Authenticity, Courage, Empathy, and Simplicity at our core.