Ada’s values are deeply rooted in the history of our two founders. Before building Ada, Mike and David were exposed firsthand to the pain of managing customer service - when they took on this function themselves. They experienced the frustration of manually responding to thousands of repetitive customer service inquiries, as agents. It was unpleasant for them, frustrating for their customers and inefficient for the business.

It led them to realize that with the rising tide of customers approaching brands each day, they can’t help but fail them right when it matters most. Because the moment customers actually try to talk to the brand - at that moment of interaction - the magical experience completely falls apart.

This realization inspired a new mission. To repair broken brand interactions and restore the customer experience.

And so, Ada was born.