How to build a chatbot persona and increase engagement

Data shows that when you customize your chatbot to your brand and give your bot a persona, you can increase customer engagement and reach a wider audience.

Katie Cox January 24, 2023 • 1 min read

The CX Leader's AI & Automation Toolkit

Customer Experience

The data is in: What automated interactions tell us about customer expectations in 2023

Using data from +125 million automated interactions, we identified key customer behavior trends to help you prioritize CX investments and plan for 2023.

Lynn Pine January 19, 2023 • 5 min read

Customer Experience

3 themes pulled from a full year of conversations with CX leaders

As we wrap up Season 1 of Now Brands Talk, we reflect on the main patterns that came up in a full year of podcasting.

Perri Chaikof November 9, 2022 • 4 min read

Customer Experience

The people defining the CX careers of the future

New career paths are emerging on the heels of AI. We're profiling some of the top ACX Managers and CX leaders at the helm of an entire CX department.

Perri Chaikof October 31, 2022 • 7 min read

Customer Experience

Carta’s CRO talks about sales and the customer experience

Carta’s CRO talks about delivering consistently good CX across the customer journey and why customer success is everyone’s responsibility.

Lynn Pine October 25, 2022 • 2 min read

Customer Experience

The crossover between brand and customer experience

Leading brand strategist Colin Chow talks about the intersection of brand and customer experience and how a purposeful brand is the foundation for success.

Lynn Pine October 10, 2022 • 2 min read