Customer Experience

The Changing Role of Brand Both Inside and Outside Your Company

Amrita Gurney, Head of Marketing at Float, talks to us about the evolution of brand and how growing companies can (and should) stay authentic as they scale.

Lynn Charafeddine June 7, 2022 • 2 min read

5 Big Ideas for an Automation-First World

Customer Experience

5 Ecommerce Brands Nailing Automated Brand Interactions

What do VIP experiences look like, exactly? We’ve pulled the top five ecommerce brands nailing their automated brand interactions.

Sarah Fox May 27, 2022 • 5 min read

Customer Experience

Best and Worst Brand Interactions from 14 CX and Marketing Leaders

It’s already been six months since we launched Now Brands Talk. We are celebrating this exciting milestone as we air our fifteenth episode.

Lynn Charafeddine May 24, 2022 • 4 min read

Customer Experience

How to Measure Brand Impact to Drive Revenue

This week we talked to Megha Narayan, Head of Marketing at Assembled, about how the expectations for a brand have changed over the years.

Lynn Charafeddine May 10, 2022 • 2 min read

Customer Experience

How to Build a Cross-Functional Content Ecosystem

Justin Gonzalez joins the show to talk about marketing/CX alignment and creating a content ecosystem that supports the entire business.

Lynn Charafeddine April 26, 2022 • 3 min read

Customer Experience

Diminishing Marginal Utility: Detrimental CX

Hear from Tyler Meema, Director of Client Success at Wealthsimple, about the creation of the client delivery curve framework to track CX equilibrium.

Lynn Charafeddine April 12, 2022 • 4 min read

Customer Experience

Digital Transformation: Before, During, and After

How did a brand in a struggling industry pivot away from traditional into digital so successfully within a single year?

Lynn Charafeddine March 15, 2022 • 3 min read

Customer Experience

3 Types of Data for Good CX Decisions

We spoke with Craig Stoss, Senior Program Manager at PartnerHero, about what brands are doing right (and wrong) with their data.

Lynn Charafeddine March 1, 2022 • 3 min read