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Knowledge base best practices for generative AI
Best practices for knowledge management to make the most out of generative AI for CX automation while ensuring it remains relevant, accurate, and safe.
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The Ada Blog
The latest news and expert advice on AI, automation, and customer service
The CX Leader's AI & Automation Toolkit
What Personalized CX Looks Like In Different Industries
There's a key feature to powering personalization at scale. We'll show you it applies to customer goals and intents that vary widely depending on the industry.
How to build a chatbot persona and increase engagement
Data shows that when you customize your chatbot to your brand and give your bot a persona, you can increase customer engagement and reach a wider audience.
The data is in: What automated interactions tell us about customer expectations in 2023
Using data from +125 million automated interactions, we identified key customer behavior trends to help you prioritize CX investments and plan for 2023.
3 themes pulled from a full year of conversations with CX leaders
As we wrap up Season 1 of Now Brands Talk, we reflect on the main patterns that came up in a full year of podcasting.
The people defining the CX careers of the future
New career paths are emerging on the heels of AI. We're profiling some of the top ACX Managers and CX leaders at the helm of an entire CX department.
Carta’s CRO talks about sales and the customer experience
Carta’s CRO talks about delivering consistently good CX across the customer journey and why customer success is everyone’s responsibility.
The crossover between brand and customer experience
Leading brand strategist Colin Chow talks about the intersection of brand and customer experience and how a purposeful brand is the foundation for success.
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