Ada Stories

We’ve Got a Brand New Look — and a New Brand Outlook

We want to tell our story in a way that’s meaningful and memorable. We want the Ada brand to be different, just like our brand interaction platform.

Ruth Zive November 8, 2021 • 2 min read

The CX Leader's AI & Automation Toolkit

Ada Stories

Announcing Ada's $44M Series B, Led by Accel

Ada's Head of Marketing, Ruth Zive, announces Ada's successful Series B raise, enabling us to leverage our automation-first strategy across the world.

Ruth Zive March 19, 2020 • 1 min read

Customer Experience

The Customer Service Implications of COVID-19

Ada's Head of Marketing, Ruth Zive, explains how COVID-19 is affecting her family, and how automation can reduce stress in challenging circumstances.

Ruth Zive March 17, 2020 • 2 min read

Customer Experience

Stop Treating Your Customers Like $#@%!

You may think you are delivering a great customer experience. But more than likely - your customers don't agree.

Ruth Zive August 8, 2019 • 2 min read

Customer Experience

The New Currency: Three Strategies to Save Customer Time

Without the right chatbot solution and strategy, both businesses and their customers are missing out on the real time-saving opportunities.

Ruth Zive July 9, 2019 • 2 min read

Customer Experience

Customer Service is Broken — Stop Throwing More People at the Problem

When it come to CX, here’s the thing – more people isn’t the answer – and the software vendors that provide customer support solutions are building businesses on the backs customer support teams and an assumption that customer dissatisfaction will persist, because their pricing structures necessarily depend on increased license counts for live agent use.

Ruth Zive March 21, 2019 • 3 min read

Customer Experience

Chatbots, Human Intelligence, and The New York Times

Thomas Friedman, Opinion Columnist with the New York Times, shared his thoughts on the future of automation and the customer experience. Friedman notes that ‘so-called’ “high-wage, middle-skilled jobs’ are becoming extinct in an AI-driven world”, and we wholeheartedly disagree.

Ruth Zive March 1, 2019 • 2 min read

Customer Experience

The Hidden Irony of Customer Service in Telco

In 2016, the Institute of Customer Service released its Customer Satisfaction Index, and telecommunications ranked last, with the highest number of customer complaints, at 20%, compared to the average of 12% across most industries. But automation is changing all of that, and quickly.

Ruth Zive February 22, 2019 • 2 min read