Episodes

Now Brands Talk is a show for anyone who rejects the status quo in CX. Each episode features a conversation with a CX leader about connecting customers with the brands they love. We also explore trends in CX, new customer behaviours and market expectations, optimizing the digital operating model, and holistic CX models.

Episode 6: Creating Tight Alignment Between Sales and Marketing

The whole organization needs to be on the same page, and that goes for marketing and sales in particular. Miguel has cracked the code on creating a tight alignment between these two teams. Listen in to hear what he has to say.

Episode 5: Tackling Customer Experience Globally, Remotely, and Asynchronously

When your market is the entire globe, you need to look at brand consistency differently. Dave talks about how to determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.

Episode 4: Fostering Customer Loyalty with Privacy and Personalization

In order to build a sense of trust and grow your customer relationships, you should be crystal clear about your integrity from a privacy perspective. Jed talks about putting in the work to ask the questions, do the unexpected, and go above and beyond to foster long-term consumer loyalty that really pays off.

Episode 3: How to Build Long-Term Relationships with Customers

In the quest to become the world’s most beloved payments brand, two things are needed: education and relationships. Rob Park talks about the dos and don’ts of building long-term relationships with customers, and the big secret to becoming a beloved brand.

Episode 2: Reducing Churn: How to Fix a Leaky Bucket

Without an ongoing way to measure churn, you’re hurting your customer experience. Logan talks about building the runway while you’re taking off, being the dentist, and how to develop a proactive approach to customer relationships.

Episode 1: Scaling CX with Automation and Agents

For rapidly scaling brands, growing pains can make or break the customer experience. No one knows this better than Ben, who had previously scaled the Freshly CX team from less than 20 to nearly 400 people.

Introducing Ada’s Podcast... Now Brands Talk

At Ada, we talk to brands every day. We also help our clients talk to their customers every day. And now we want to bring you in on those conversations.

Now Brands Talk