Report on common topics in conversations

Build more valuable interactions and inform the development of future products and services with Conversation Topics.

Use keywords and phrases to define topics, identify trends in customer interactions, and track performance over time with out-of-the-box reporting.


Track campaign success metrics and engagement to measure impact

Track actions on your website, both inside and outside of conversations. You can use Events to track when customers complete a checkout, click a link, take a specific action, and more. This gives you a good overview of how Ada is getting you closer to your goals.


Test variations of the same flow and optimize for your business objectives

Run experiments, track results, and optimize the chat experience for desired business outcomes. Test reactive and proactive messages, Campaigns, and Answer flows.