Case Study: AirAsia takes off with Ada's chatbot


After struggling to build an AI-powered chatbot in-house, AirAsia turned to Ada to introduce 24/7 customer service available across its website and app.

Read our case study to learn how Ada enabled AirAsia to:

  • Reduce wait times to under a minute in mere weeks after introducing Ada
  • Build and launch a powerful branded chatbot in 8 languages without the need for IT
  • Expand customer support across social channels like Facebook Messenger and WhatsApp
  • Decrease customer effort and raise CSAT by instantly solving 60% of all inquiries
  • Free agents to handle higher value inquiries by letting customers update information, upgrade and check in on their own time and terms

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